The first assignment in Boston for studio and theory was to investigate an existing Apple store, to observe the consumers and analyze the space. From our analysis and previous readings, we were to do a series of diagrams that begin to explain our intial findings. I began with a diagram of how Apple merchandises there stores and created two different ideas about how to create a more interactive area for the consumer, rather then a superficial interaction. This ideaology was based upon a quote I had read from one of there websites, that Apple wanted to create a shift in thinking from a "buyers experiance to an ownership experience" in there stores. Based on this, the first set looks at how the space maybe organized using mulitple areas, whereas the second set of diagrams look at organizing the area in one or two concentrated areas of intense interaction.
Photo Collage of Applications on the Sales Floor:
Conceptual Application Diagram: Singular Area of Interaction:
Photo Collage of Applications on the Sales Floor:
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