Portfolio: Concept Statement

Brief: Observing a typical Apple store and how its consumers interact with its products demonstrated that the typical consumer only superficially interacts with its products. The average consumer walks into the store and played on the internet, either checking their email or the scores to a sports game. The consumer never fully realizes or experiences the ease of navaigating through programs on the computer or the full potential of the software that is included (i.e. iLife, iPhoto, etc). The objective is to create centralized locations where the average consumer and/or professionals may interact with the computer and its software on a more personalized level.