Image 1: Initial Study Diagram
Annotation: This diagram is in response to one of the observations made at the Apple store; that consumers would only superficially interact with the computers, either checking the latest score of a sports game or to check email. The diagram begins to depict a centralized region that would allow consumers to utilize the specialized applications in a more intimate atmosphere.
Image 2: Perspective Study
Annotation: Throughout the intensive session in Boston, we produced perpspective drawings, exploring spatial relationships and the beginnings of the store architecturally. The image below, begins to show different relationships and organizations for the "feature" element, the spaces where consumers are able to interact with the different products and applications on a more intimate level, while being observed by consumers navigating through the space.
Image 3: Rendered Perspective
Annotation: The rendered perspective (and proceeding perspectives) show the progression from the intial diagrams and perspectives to what is a more formalized layout of the space. The key elements are the "feature" cubes, the "thick" wall, the suspended stair and the central core. The perspectives show the relationship of the cubes within the space and begins to explore materiality. The perspectives also look at how the stairs allow the consumer to continually experiance the central core in different views/experiances.
Image 4: Perspective
Annotation: Further exploration in spatial studies of the cubes and the central core and the vertical circulation (i.e. suspended stair).
Image 5: Perspective
Annotation: Further exploration in spatial studies of the cubes and the central core and the vertical circulation (i.e. suspended stair).
Image 6: First Floor Plan
Annotation: The first floor plan is dedicated to the feature items that Apple would market, such as new products or specials for holidays. It is also the area where the point of sale and Genius Bar would be positioned. The main floor would be very minimal as far as products are concerned, it would serve more as a point of interaction for the consumers and the Apple representatives.
Image 7: Fifth Floor Plan
Annotation: The fifth floor would be dedicated to accessories and applications that would directly reflect the actions/purposes of the cubes. The cubes on this level would be used for the "iLife" application, dedicated to the larger box, since more users would be using this set of applications. The box would be comprised of a maple wood, which is a little warmer and inviting material, and glass, which would create a sense of transparency, allowing others outside the box to visually see the actions inside. The second box would be comprised of a red polymer material, which would signify a design related use (i.e. graphic designers, web designers, architects, etc).
Image 8: Section
Annotation: The section emphasizes the importance of the central space and the interaction of the boxes that are cantilevered off of the concrete walls. The important item to note is the notion that to occupy the "feature" boxes, one must move from the relative openess of the space and occupy the much more enclosed wall to access this space. The one feature that does not show up here (but can be seen on the elevations) is the transluctent curtain wall for the exterior of the building. I think part of the importance of this, is that it creates a sense of curiosity from the outside, seeing shadows that move throughout the floor plates and clearly seeing individuals navigate vertically in the space (from the suspended stairs).
